Remember that every word has been carefully selected when you read an Apple press release. One of the final paragraphs in today’s press release stood out to me. Emphasis mine:
In just five years since launch, the Beats “b” has become the brand of choice in the music and sports worlds, and is the market leader in the premium headphone market. Music superstars including Lady Gaga, Lil Wayne and Nicki Minaj have designed their own customized Beats headphones and speakers. Fashion designers and street artists such as Alexander Wang, Futura and Snarkitecture have collaborated on special limited products, while renowned athletes including LeBron James, Serena Williams and Neymar use Beats as a critical part of their training and game day process. Beats has quickly become part of pop culture in the US…
There’s some crazy need we have to let the world know exactly what we’re doing, all the time. Why is that? Why do we have this desire to have more?
It’s an evil cycle — as we’ve become more data-driven, we’ve given up intuition or what feels right, to do the thing that makes us most uncomfortable, or we’re at odds with who we are and what we stand for.
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